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MAGAZINE.JOOVY.COM

Cracking Sugar Addiction Once and for All

The road to better health is paved with tiny decisions, little choices we make every day. Yes to more water. No to binge-watching Orange Is the New Black.
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MAGAZINE.JOOVY.COM

Netflix’s Workin’ Moms Is Your Next Binge Watch

Parenting comedies have a way of never fully living up to the hype and the reality, but Netflix’s new series Workin’ Moms captures a modern look at the working mother that is as hilarious as it is authentic.
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MAGAZINE.JOOVY.COM

How to Love Camping With Your Kids

Before you were a parent, you were bold. You were adventurous. You went places, you did things. You were spontaneous and fun and laid back. And then you had kids, and now you’re afraid to take them all to the grocery store without bringing reinforcements.
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MAGAZINE.JOOVY.COM

11 Healthy Popsicle Recipes for Kids

Summertime and popsicles go together like kids and sticky. I’m what people call a crunchy parent, but even I cave when it comes to popsicles, because hey — it’s a part of growing up, right?
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JOOVY.COM

Caboose S Too Premium Sit and Stand Tandem Double Stroller

When I first met Joovy, their first order of business was to update their product language. Their conversion rates were unusually low, and as they went down the rabbit hole of CRO troubleshooting, things still weren't improving.
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NATURESPATH.COM

Vegetarian Meal Prep Made Simple

I wrote content for Nature's Path and their family of brands, including Envirokidz and Que Pasa
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NATURESPATH.COM

Vegetarian Meal Prep Made Simple

How great would it feel at the end of an exhausting day to have your dinner planned and prepared, before you walk through the door? With a meal prep routine, this scenario is possible. So if you haven’t already, it’s time to hop on the meal prep bandwagon.
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IFUNDWOMEN.COM

TAMAR. Fragrance for who you are.

This first time startup launch fully funded itself by the deadline, with very little PR or outreach. I wrote the landing page copy, handled much of the social, and almost all of the email marketing for TAMAR., as well as consulted on strategy.
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TEXT-TOOLS.NET

Semantic Analysis Keyword SaaS blog

I wrote longtail SEO content for this SEO SaaS platform, covering topics specifically related to SEO.
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TAMAR.COM

TAMAR - Fragrance for Who You Are

This project primarily involved branding work, research, and copywriting. When Tamar first came to me, she said she was starting a fragrance company, but it was WHY she was starting it that mattered
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JOOVY.COM

Joovy Case Study

I found Joovy at the start of their pivot into direct to consumer sales. Over the last decade, their focus had been almost entirely on trade shows and conventional B2B sales.
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VIMEO

Surrogate Lead Gen Campaign Video Script

I wrote a series of video ad scripts and accompanying ad copy for this surrogacy lead gen agency. Per the owner, they're performing VERY well, with a CPA of less than $15.
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