Once upon a time, I was 16 years old, and giving up meat because of the industrial agricultural system.
Then I learned about subsidies, and I realized that my little game of chicken with supply and demand wasn't going to change the world any time soon.
It was then that I realized that unethical brands were never going to be driven out of business by people like me, but that they could be forced to adapt by the market.
So I took to helping their more ethical competitors.
To this day, the driving force behind why I work in marketing is to do one thing: to drive a wedge between corrupt government and unethical businesses.
And that wedge is me and you.